by Art Petty | Jun 23, 2014 | Just One Thing, Leadership, Marketing
The “Just One Thing” Series at Management Excellence is intended to provoke ideas and actions around topics relevant to our success and professional growth. Use them in good health and great performance! — I fly almost weekly, and for the most part,...
by Art Petty | Mar 30, 2012 | Marketing, Strategy
It amazes and disappoints me all at the same time how many businesses have no clue what their customers really need from them. This problem is epidemic in the technology world (consumer electronics and business technology) in particular, where feature, function and...
by Art Petty | Mar 3, 2012 | Marketing, Strategy
While I admit to being one of those people who views the idea of running as much more attractive than the actual running part (thus far, I’ve been satisfied to pass runners on my Specialized Road Bike, thank you), I’m blown away by Nike’s strategy with their...
by Art Petty | Oct 18, 2011 | Marketing
Note from Art: Whether you work inside the walls of a corporation or you make your office wherever you can grab a good connection and a great cup of coffee, chances are that you will come face-to-face with the need to appear on camera at some point in time. For many...
by Art Petty | Sep 28, 2011 | Leadership, Marketing
“Success is the sum of the details.” Harvey S. Firestone I’ve been an unapologetic critic of the money losing and seemingly customer hating airline industry for many years. Anyone who has flown a million miles or more has a good view to the workings of...
