by Art Petty | Mar 31, 2009 | Marketing, Product Management
“Nobody Cares About Your Products (Except You),” is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. The most zealous anti-smokers...
by Art Petty | Feb 20, 2009 | Leadership, Leading Change
It’s easy to focus on the bad news. Everyone’s talking about it. We’re bombarded with news flashes and human disaster stories as the layoffs mount and the foreclosures climb. And make no doubt about it, these are tough times, but let’s start giving some coverage to...
by Art Petty | Jan 7, 2009 | Marketing
In prior posts…one in particular entitled, “Marketers, Are Trade Shows Extinct Yet,” I raised the ire of a fair number of marketers for expressing my belief in the demise of this ancient marketing tactic. After many lengthy discussions, a good friend and great...
by Art Petty | Dec 30, 2008 | Uncategorized
Note from the author: If you are easily offended, this social satire will likely succeed. Every great disaster needs a name and it’s high time that we got on with naming this one. The sooner we name it, the sooner we can begin to put it in the rear view mirrors of our...
by Art Petty | Dec 1, 2008 | Leadership, Marketing, Strategy
(Note from Art Petty: this is the first post at the new Management Excellence blog. If you are receiving this update via e-mail, please take the opportunity to visit the site and check out the new tools and resources. And of course, the 160 plus posts on Best...
