by Art Petty | Dec 20, 2010 | Career, Leadership
The smile may be the single most powerful sales tool ever. I enjoy observing how the help in stores engage with their customers. What you see and hear speaks volumes about the leaders they work for. Want to know how people feel about their jobs and their bosses? It’s...
by Art Petty | Dec 7, 2010 | Career, Decision-Making, Leadership, Marketing, Strategy
Note 1 from Art: this one is rated something or another for strong language and emotional intensity. Note 2: In the spirit of my post, “At Least 20 Things to Stop Doing as a Leader,” which has grown well north of 50 thanks to a deluge of reader comments, I’m back with...
by Art Petty | Oct 26, 2010 | Decision-Making, Marketing, Product Management, Strategy
The article, “The Felt Need” by Dan and Chip Heath in the November, 2010 issue of Fast Company is worth the price of the annual subscription for it’s reminder value alone. The Heaths tackle a topic that just about all of us involved in selling, marketing or strategy...
by Art Petty | Oct 20, 2010 | Leadership, Management Innovation, Marketing, Product Management
Note from Art: my view to marketing comes from 2+ decades in B2B technology firms large and small, foreign and domestic, as well as 4-years working with small to mid sized manufacturing and service businesses. While your own environment may be different than the one I...
by Art Petty | Sep 22, 2010 | Management Innovation, Marketing
The new world of marketing frightens many experienced marketing professionals. For those accustomed to believing that they have some form of inalienable right to control everything that is said or published about their firm in the name of “managing the brand,” these...
