by Art Petty | Jan 18, 2008 | Leadership, Marketing
When was the last time that you had one of those "Wow" experiences as a customer, where you walked away "surprised and delighted" about how you were treated? Travel a lot? It probably doesn’t happen for you with the major air...
by Art Petty | Jan 16, 2008 | Leadership, Product Management
My posting, The Product Manager as MVP, offered my perspective on the potential for the professional in this role to have a material impact on a firm’s success. I truly believe in the power of this function to shape firms, and for individuals and teams of...
by Art Petty | Jan 3, 2008 | Leadership, Marketing
Alan Weiss, noted independent consultant, author and speaker, recently posted an entry about the divisiveness and battling across functions that is so commonplace inside organizations. His posting, entitled: Corporate Tribalism, is worthy of review, printing and...
by Art Petty | Dec 27, 2007 | Marketing
Too many top executives in B2B organizations still equate the function and value of marketing with marketing communications. While the field of marketing has advanced considerably in the last two decades, the view that marketing equals leads, tradeshows, press...
by Art Petty | Dec 13, 2007 | Leadership, Marketing
There are many good B2B Marketing Communications professionals and teams, but a few individuals and teams stand-apart from the crowd as great. While I suppose "great" is subjective, after working with and around many teams and professionals in 20 years...
