by Art Petty | Oct 2, 2008 | Decision-Making, Marketing, Product Management, Strategy
Students of business history might recognize the quote above as coming from Henry Ford, the founder of Ford Motor Company and one of the early management innovators. Mr. Ford’s quote raises a profound issue of when and how to listen to customers, or perhaps the...
by Art Petty | Jun 16, 2008 | Leadership, Leading Change
There's an interesting post today in the Harvard Business Review Working Knowledge newsletter entitled "Why Don't Managers Think Deeply?" Professor James Heskett highlights GE CEO Geoffrey Immelt's recent pronouncements that he is: looking for...
by Art Petty | May 26, 2008 | Leadership, Marketing, Strategy
If you've ever worked in an organization or on a team that got caught up in the quest to create a new market you know that the experience is all consuming and exhilarating.While the all-new pure white-space scenario is elusive, a fair number of organizations...
by Art Petty | May 6, 2008 | Marketing
This post is certain to generate some controversy about a long-standing, big investment marketing tactic that I believe is increasingly irrelevant. At the worst, if you read this and at least think about scrutinizing your investment in this marketing approach,...
by Art Petty | Apr 29, 2008 | Leadership, Marketing
For those of you drawn to this post in the hope of finding something juicy about workplace romance, keep on clicking. This is about romance of the professional type. It’s about the powerful impact that someone with passion for his or her job has on...
