Seek Out and Win Those Customer Moments of Truth

It’s finally cycling season here in the Chicago area!  After a long winter of not taking my road bike into the shop for a tune-up , I recently rolled it in on a busy Saturday, when the owner and crew were fully engaged at a break-neck pace selling bicycles and writing...

Success is Often One Step Beyond the Expected

We all intuitively know that one of the keys to success or at least one of the the cures for mediocrity is going that extra little distance that makes all of the difference in the eyes of our customers or audiences. Part of my business practice has me helping...

Big Telco and the Art of the Apology-driven Sales Pitch

Apologies are everywhere these days. I wrote a post on leaders and apologies last week, and this week, Letterman is in the news apologizing to Sarah Palin for a joke that went awry. Yesterday, as I prepared to get even with my evil Telco provider by dropping them like...