Few roles in B2B and technology organizations carry loftier expectations or face more challenging tasks than that of the Product Manager. This position tends to be backed by a job description with responsibilities that makes many executive roles look tame by comparison. The right person in this important role can mean the difference between wild success and mediocre performance for the business. And while organizations commonly under-staff (both in number and in power/experience) and over-describe (expectations are excessive), it is a thing of beauty when you latch onto a professional Product Manager that understands how to build value through this role. This super-employee operating in this tough role consistently gets my vote for MVP.