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Sales and Marketing: Wake Up and Start Refining Your Leads

I was reminded yesterday of one of the fundamental failure points of many marketing and sales teams: lead management. This reminder was painful. The short-story version is that in spite of tremendous advances in technology tools to analyze, monitor and manage sales leads in the three years since I’ve been charged with doing this, many (actually, the word used was “most”) firms are less than diligent in managing leads from the initial touch-point to final disposition.

By |2016-10-22T17:12:09-05:00May 21st, 2009|Marketing|1 Comment
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What Are You Doing to Reinvent Your Professional Self?

A fact of life in our world is that you will inevitably face the prospect of having to reinvent your professional self. For many this is a daunting task that gets put off along with getting in shape, painting the house and writing a book. The dream is nice, but the lack of action keeps it firmly out there somewhere in a hoped-for future.

By |2016-10-22T17:12:10-05:00April 30th, 2009|Career, Marketing, Product Management, Project Management|12 Comments
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Hey Tech Marketers, How About Helping Your Customers Solve Problems

"Nobody Cares About Your Products (Except You)," is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. The most zealous anti-smokers that I know are former smokers. The fact that in hindsight, I can see that I was guilty of being a bit too proud of the features and functions of my own products as a technology marketer makes me just a bit maniacal about David's product rule as a user and consumer of tech products today. Unfortunately, it seems like there are still quite a few technology marketers out there that did not get the memo. What I thought would be a simple search for a solution to a straight-forward business issue has turned into a quest worthy of Homer.

By |2016-10-22T17:12:11-05:00March 31st, 2009|Marketing, Product Management|1 Comment
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Your Customer Service Tells Me All I Need to Know About Your Management Quality

Of my many quirks, one that I actually enjoy is my unceasing study of customer service. I love to observe customer service interactions and I’ve made it a habit to try and figure out why the good ones are good and the bad ones so miserable. Here are a few thoughts and few light-hearted examples to for managers everywhere to learn from.

By |2016-10-22T17:12:14-05:00February 3rd, 2009|Leadership, Leading Change, Marketing|3 Comments
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Will this Business Revolutionize How Men Shop and Rescue Me from My 1970’s Fashion Training at the Same Time?

I plan on chronicling my experience in several posts over the next few weeks, with an exciting new men's clothing/shopping service that I was introduced to called Trunk Club. I’m not sure if I’m more excited about the solution to my fashion challenges, or the fact that this is the best recent example that I’ve seen of a service that so perfectly solves a problem that it practically sells itself.

By |2016-10-22T17:12:15-05:00January 23rd, 2009|Marketing, Strategy|8 Comments
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Trade Shows: If You Must Use Them, Set Yourself Up for Success

In prior posts…one in particular entitled, “Marketers, Are Trade Shows Extinct Yet,” I raised the ire of a fair number of marketers for expressing my belief in the demise of this ancient marketing tactic. My erstwhile colleague encouraged me to quit complaining and offers some tools to help marketers begin building improved execution practices into their event and trade show programs. I took the challenge and crafted "The Management Excellence Guide to Trade Show Marketing in a Recession," and am offering this as a free download in this post and on the main page at https://artpetty.com. If you absolutely, positively believe you need trade shows as part of your marketing program, it’s time to improve your execution, your efficiency and your effectiveness.

By |2016-10-22T17:12:16-05:00January 7th, 2009|Marketing|1 Comment
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