by Art Petty | Dec 11, 2007 | Marketing
Hey, sales and marketing manager(s), have you evaluated your team’s trade show performance recently? If not, it’s time to get out and walk the floor, work the booth and listen and learn. In my own B2B experience, trade shows were important...
by Art Petty | Dec 10, 2007 | Strategy
"You cannot dig a hole in a different place by digging the same hole deeper." Edward De Bono I was preparing for a strategy program with a client recently and came across some notes on one of the more invigorating topics on creativity: lateral...
by Art Petty | Dec 7, 2007 | Leadership, Marketing
This is a return to one of my favorite rants-marketers giving marketing a bad name. In my 2007 article, Marketing Misunderstood, I described the struggle that many top B2B executives have in trying to understand the value that marketing contributes to their...
by Art Petty | Dec 5, 2007 | Leadership
I had just finished reading a great article in the December 4, 2007 Wall Street Journal, entitled: Welcome the Millennials, when I sat down to check e-mail and was excited to see a note from a long-time associate (and great person) describing her latest career...
by Art Petty | Dec 4, 2007 | Leadership
Warning-Extreme Career Development is not for everyone! If you enjoy the consistency of your day job and the warmth of your familiar cubicle walls, then run, don’t walk away from this posting. On the other hand, if you are uncomfortable being...
