by Art Petty | Nov 5, 2007 | Marketing
"I’m frustrated with marketing. I don’t know how we decide to allocate our investments and I don’t understand what we are getting in return." This was the lament of a $100 million B2B company CEO that I spoke with...
by Art Petty | Nov 1, 2007 | Strategy
Part 1 of Many: One of the most challenging and important phases in the life-cycle of a founder-led business occurs when the organization has matured sufficiently to require the addition of new talent and the evolution of its operating approaches. There is a...
by Art Petty | Nov 1, 2007 | Leadership
A highlight of the 2007 Kellogg Leadership Conference was the Keynote by Professor Harry M. Jansen Kraemer Jr., a Professor of Management and Strategy at Kellogg and the former Chairman and CEO of Baxter International. (An internet search of his name...
by Art Petty | Oct 31, 2007 | Leadership
There are at least two habits in my life that I just cannot kick. One is buying good books and putting them in my growing stack of things that I intend to read when I find the time. The other is attending every possible Kellogg Graduate School of...
by Art Petty | Oct 26, 2007 | Uncategorized
Welcome to the first entry! I’ve waited a few weeks since setting up this blog on TypePad for just the right inspiration to kick things off. In the meantime, I’ve been reading as many other blogs as possible, searching for the key to producing...
