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Sirius and XM: Does Satellite Radio Resonate?

by Art Petty | Jun 6, 2008 | Marketing, Strategy

With thanks to the team of Phil Myers, Craig Stull (Pragmatic Marketing) and David Meerman Scott (Web Ink Now), I'm looking for "Resonators" everywhere I go.  And no, "Resonators" are not some new cool gadget, but rather, as defined by...

Don’t Misread the Millennials…Or A Coping Strategy for Managers

by Art Petty | Jun 4, 2008 | Uncategorized

A broadcast titled: “The Millennials Are Coming” on 60 Minutes a few weeks ago has sparked a fair amount of water cooler conversation.  The theme of this excellent piece is that as these well coddled, got a trophy just for showing up, computer-literate and...

A Blogging Milestone and What I Learned by Writing 100 Blog Posts

by Art Petty | May 31, 2008 | Uncategorized

It was a tough week for blogging.  A perfect storm of business and personal schedule challenges conspired to keep me from spending quality time on the blog.  OK, and the fact that I have been holding steady at 99 posts for a few days, and somehow it seemed...

Seven Suggestions to Consider When Creating A New Market

by Art Petty | May 26, 2008 | Leadership, Marketing, Strategy

If you've ever worked in an organization or on a team that got caught up in the quest to create a new market you know that the experience is all consuming and exhilarating.While the all-new pure white-space scenario is elusive, a fair number of organizations...

Bad Bosses, A Walk with Dante and Your Leadership Legacy

by Art Petty | May 21, 2008 | Leadership

Thankfully, the human brain does a pretty good job of managing memories by helping us smooth out the bad times and enhance the good.  This seems to work pretty well for a lot of things in life, with one major exception being our memories of lousy leaders that...
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