by Art Petty | Jun 8, 2008 | Leadership, Marketing, Product Management, Project Management
G. Michael Maddock and Raphael Viton writing in the Innovation Engine column at BusinessWeek online, offer a sobering look at the Ten Reasons Your Next Launch Will Fail. From the propensity of companies to create solutions for unknown problems...
by Art Petty | Jun 6, 2008 | Marketing, Strategy
With thanks to the team of Phil Myers, Craig Stull (Pragmatic Marketing) and David Meerman Scott (Web Ink Now), I'm looking for "Resonators" everywhere I go. And no, "Resonators" are not some new cool gadget, but rather, as defined by...
by Art Petty | Jun 4, 2008 | Uncategorized
A broadcast titled: “The Millennials Are Coming” on 60 Minutes a few weeks ago has sparked a fair amount of water cooler conversation. The theme of this excellent piece is that as these well coddled, got a trophy just for showing up, computer-literate and...
by Art Petty | May 31, 2008 | Uncategorized
It was a tough week for blogging. A perfect storm of business and personal schedule challenges conspired to keep me from spending quality time on the blog. OK, and the fact that I have been holding steady at 99 posts for a few days, and somehow it seemed...
by Art Petty | May 26, 2008 | Leadership, Marketing, Strategy
If you've ever worked in an organization or on a team that got caught up in the quest to create a new market you know that the experience is all consuming and exhilarating.While the all-new pure white-space scenario is elusive, a fair number of organizations...
