As companies teeter or plunge over the brink, you will be faced with a host of remarkable opportunities and complex decisions. One of the greatest opportunities is for you to develop programs to capture the nervous customers of your competitors, who are most concerned about continuity in their supply/service chains.
Rethinking your customer segmentation model is a potentially powerful approach for differentiating versus key competitors and for finding new needs that you can fulfill with your core capabilities. Experiment with the various ideas and strengthen your team's execution skills in the process. In additional to the potential tremendous upside from solving customer problems, the energy and excitement generated during this process will convert the organization's "sense of fear" into a "sense of urgency."
The application of professional project management practices to the strategic planning and execution program development cycles of an organization can eliminate many of the common pitfalls that derail these programs. While the Project Manager cannot guarantee that the insights and actions developed during strategy are the right ones, he/she can take away the organizational-risk that so often rears its head to doom the best intended initiatives.
It is always great fun to work with management groups interested in growing their businesses, pursuing a new and bold vision or embarking upon new strategic directions. More often than not, these groups have enjoyed success, established themselves and their firm in a favorable position and have a common excitement about what the future might hold. They also talk about the fact that change will be necessary for growth, and it is usually about this point that the wheels start wobbling.
wear my respect on my shirt-sleeve for the many dedicated Product Management professionals that hold down what I believe is one of the most difficult and one of the most critical roles in today’s fast moving technology and B2B organizations. I firmly believe that these talented and well-rounded business professionals are potentially some of the most valuable assets in an organization’s talent pool.
As organizations grow increasingly dependent upon project execution and professional project management practices to drive strategy execution, a firm’s leaders have to be smart enough and engaged enough to recognize an imbalance between process and people. Methodologies are guidelines to be strictly or liberally adhered to depending upon circumstances. Good leadership in this sense means tuning in to project activities at a level sufficient to ensure that the right approaches are being applied for the right reasons. While your methodology might have its champions, don’t lose track of the fact that the methodology must enable success, not fight it.
The survey of Fortune 500 employees offered an interesting insight into what your employees might really be thinking while you as a leader are delivering yet again, another of your famous “take risks, innovate, create and you are empowered” pep talks. The survey results said that 79% of respondents understood that they were accountable for “taking initiative and bringing about change,”40% of the respondents indicated: “they do not believe that they can make a personal contribution.”
While I am fascinated (morbidly so) at the number of people that make their living through customer contact that don’t understand how to contact customers, I am mortified at the sloppy leadership practices and sloppy leaders that allow poor customer service to rule the day. My armchair diagnosis is that these leaders suffer from an unhealthy mix of arrogance, apathy and ignorance. They either don’t give a damn or don’t know. Both are inexcusable.
Ever since terms like reengineering, right sizing and downsizing became part of the corporate lexicon; midlevel managers have been taking it on the chin. This once populous class has been synergized and right-sized almost to extinction. Those that remain often struggle with spans of control as wide as the Golden Gate Bridge and limited authority that is constantly challenged from above and below. I find it just a bit ironic (and appropriate) that this much-abused class of leader may just hold the key to surviving and prospering in tough times.
Strategy execution is where value is created. The best plans are worthless unless they are backed by a group of people that understand their roles and accountabilities and that have the information they need when they need for rapid decision-making. Execution never takes place in a straight line and without setbacks. In fact, the setbacks are powerful learning experiences that a good team will leverage as it adapts and responds to internal and external factors. A large part of the solution in my opinion is treating execution like a high-order program comprised of a series of projects to be managed. Ask a good Project Manager how to successfully pull of an execution program and I suspect they won't need to interview 1,000 companies.
