by Art Petty | Jul 20, 2016 | Art of Managing, Strategy
Or, Why You Might Lose Your Business If You Don’t Change the View: Michael Dubin just sold his startup for a cool billion $ to European consumer products behemoth, Unilever. His four-year young firm is reportedly not profitable, although it has signed up 3.2...
by Art Petty | Mar 30, 2012 | Marketing, Strategy
It amazes and disappoints me all at the same time how many businesses have no clue what their customers really need from them. This problem is epidemic in the technology world (consumer electronics and business technology) in particular, where feature, function and...
by Art Petty | Mar 31, 2009 | Marketing, Product Management
“Nobody Cares About Your Products (Except You),” is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. The most zealous anti-smokers...
