by Art Petty | Jan 7, 2008 | Leadership, Marketing, Product Management
Few roles in B2B and technology organizations carry loftier expectations or face more challenging tasks than that of the Product Manager. This position tends to be backed by a job description with responsibilities that makes many executive roles look tame by...
by Art Petty | Jan 3, 2008 | Leadership, Marketing
Alan Weiss, noted independent consultant, author and speaker, recently posted an entry about the divisiveness and battling across functions that is so commonplace inside organizations. His posting, entitled: Corporate Tribalism, is worthy of review, printing and...
by Art Petty | Jan 1, 2008 | Leadership, Strategy
Welcome to 2008. It’s time to get back to work, and we might as well start-off with something meaty, substantive and worthy of considerable reflection and perhaps some good debate. The key question: is your leadership culture and your personal...
by Art Petty | Dec 28, 2007 | Leadership
Note: the Seven Key Questions are presented in Practical Lessons in Leadership by Petty and Petro. The content here is expanded based on feedback received since the book’s publication in July ’07. One of the fundamental tasks of any leader is to identify...
by Art Petty | Dec 27, 2007 | Marketing
Too many top executives in B2B organizations still equate the function and value of marketing with marketing communications. While the field of marketing has advanced considerably in the last two decades, the view that marketing equals leads, tradeshows, press...
