by Art Petty | Dec 13, 2007 | Leadership, Marketing
There are many good B2B Marketing Communications professionals and teams, but a few individuals and teams stand-apart from the crowd as great. While I suppose "great" is subjective, after working with and around many teams and professionals in 20 years...
by Art Petty | Dec 12, 2007 | Leadership
Your leadership tactics just might be at the root of your team’s less than stellar performance As a leader looking for ways to improve the performance of your team, it is important to spend some time examining the impact that you have on the working environment...
by Art Petty | Dec 11, 2007 | Marketing
Hey, sales and marketing manager(s), have you evaluated your team’s trade show performance recently? If not, it’s time to get out and walk the floor, work the booth and listen and learn. In my own B2B experience, trade shows were important...
by Art Petty | Dec 10, 2007 | Strategy
"You cannot dig a hole in a different place by digging the same hole deeper." Edward De Bono I was preparing for a strategy program with a client recently and came across some notes on one of the more invigorating topics on creativity: lateral...
by Art Petty | Dec 7, 2007 | Leadership, Marketing
This is a return to one of my favorite rants-marketers giving marketing a bad name. In my 2007 article, Marketing Misunderstood, I described the struggle that many top B2B executives have in trying to understand the value that marketing contributes to their...
