by Art Petty | Jan 1, 2008 | Leadership, Strategy
Welcome to 2008. It’s time to get back to work, and we might as well start-off with something meaty, substantive and worthy of considerable reflection and perhaps some good debate. The key question: is your leadership culture and your personal...
by Art Petty | Dec 28, 2007 | Leadership
Note: the Seven Key Questions are presented in Practical Lessons in Leadership by Petty and Petro. The content here is expanded based on feedback received since the book’s publication in July ’07. One of the fundamental tasks of any leader is to identify...
by Art Petty | Dec 27, 2007 | Marketing
Too many top executives in B2B organizations still equate the function and value of marketing with marketing communications. While the field of marketing has advanced considerably in the last two decades, the view that marketing equals leads, tradeshows, press...
by Art Petty | Dec 24, 2007 | Leadership
Today’s posting jumps a bit off of the business path and in the spirit of the season and its emphasis on youth, offers some perspectives on the future leaders sitting at your kitchen table. We all probably remember our teachers telling us at some point...
by Art Petty | Dec 17, 2007 | Uncategorized
I attended the family holiday party this weekend and while munching on too many cheesy ryes and catching up on the lives of the out-of-town relatives, I was stopped in my tracks by the story of the job change that my gen X second cousin described. It was a stark...
