by Art Petty | Mar 8, 2008 | Marketing
I talk with a lot of marketing and sales managers and have spent most of my life working in these environments. In spite of the dramatic advancements in software tools available, I still find gaping holes in the way many sales and marketing organizations manage and...
by Art Petty | Mar 5, 2008 | Leadership
Bob is leaving behind the business that he helped start and grow and save and grow and sell and sell again, and no one in BIGCO cares. Frankly, no one in the upper ranks even knows that he exists. The dirty little secret: he’s just another faceless...
by Art Petty | Mar 5, 2008 | Product Management
Product Management’s position in the organization is a topic that invites vigorous debate, usually around whether marketing or development should own the function. (Follow the posts, links and comment threads starting at On Product Management for some other...
by Art Petty | Mar 3, 2008 | Leadership
The best leaders understand that one of their principal responsibilities is to shape the working environment that determines how their team members communicate, collaborate, innovate and problem-solve. Don’t confuse my phrase: working environment with the...
by Art Petty | Feb 28, 2008 | Product Management
A post by Steve Johnson at Pragmatic Marketing raises the issue of Product Managers/Marketers spending quality time in front of customers rather than hiding behind other less personal forms of information gathering. Surveys and phone interviews can be helpful,...
