by Art Petty | Jun 9, 2008 | Leadership
One of the highlights of the past few months has been the opportunity to gain some early insight into the forthcoming new book, Tuned In, by Phil Myers, Craig Stull and David Meerman Scott. I'm excited about this book on a number of levels. In a...
by Art Petty | Jun 8, 2008 | Leadership, Marketing, Product Management, Project Management
G. Michael Maddock and Raphael Viton writing in the Innovation Engine column at BusinessWeek online, offer a sobering look at the Ten Reasons Your Next Launch Will Fail. From the propensity of companies to create solutions for unknown problems...
by Art Petty | Jun 6, 2008 | Marketing, Strategy
With thanks to the team of Phil Myers, Craig Stull (Pragmatic Marketing) and David Meerman Scott (Web Ink Now), I'm looking for "Resonators" everywhere I go. And no, "Resonators" are not some new cool gadget, but rather, as defined by...
by Art Petty | Jun 4, 2008 | Uncategorized
A broadcast titled: “The Millennials Are Coming” on 60 Minutes a few weeks ago has sparked a fair amount of water cooler conversation. The theme of this excellent piece is that as these well coddled, got a trophy just for showing up, computer-literate and...
by Art Petty | May 31, 2008 | Uncategorized
It was a tough week for blogging. A perfect storm of business and personal schedule challenges conspired to keep me from spending quality time on the blog. OK, and the fact that I have been holding steady at 99 posts for a few days, and somehow it seemed...
