by Art Petty | Jul 25, 2009 | Marketing
All across America, legions of streetwalkers (not that kind!) have been dispatched to your home to help you deal with the serious issue of your television service. Or is that your Internet service? Or your phones? Or your wireless phones? Or your toaster? Before you...
by Art Petty | Jul 23, 2009 | Decision-Making, Leadership, Leading Change, Strategy
The old adage of “you get what you measure” is an old adage for a reason. It’s generally true. There was the sales manager who implored his team members to focus on finding new customers. The compensation plans were based on a single revenue number, and naturally the...
by Art Petty | Jul 22, 2009 | Career, Leadership
Early in my career as a marketing and product manager working for Panasonic-one of the world’s great companies (IMHO), our division had earned the attention of one of the senior executives of this then $60 billion per year firm. I seem to recall that the attention was...
by Art Petty | Jul 20, 2009 | Leadership, Leadership Caffeine
Notes from Art: My week has already started with a double jolt of leadership caffeine. I speak Monday afternoon on one of my favorite topics: “High Performance Trade Show Marketing Practices” at TS2 in Chicago at McCormick Place, based on the content in the e-guide...
by Art Petty | Jul 17, 2009 | Decision-Making, Leadership, Leading Change, Management Innovation, Product Management, Project Management, Strategy
Note from Art: this post was prompted based on my general rankling at the annual migration of corporate teams to strategy offsites. There are more effective ways to get organizations focused and moving than this traditionally dysfunctional, low-outcome event, and the...
