While I admit to being one of those people who views the idea of running as much more attractive than the actual running part (thus far, I've been satisfied to pass runners on my Specialized Road Bike, thank you), I’m blown away by Nike’s strategy with their Digital Plus business and specifically, their Nike+ program for runners. If you are not a member of Nike+ or, if you are not familiar with it, put on your strategy and marketing glasses and take a close look at what they are doing to differentiate, build communities and increase the dialogue with their customers.