by Art Petty | Mar 3, 2012 | Marketing, Strategy
While I admit to being one of those people who views the idea of running as much more attractive than the actual running part (thus far, I’ve been satisfied to pass runners on my Specialized Road Bike, thank you), I’m blown away by Nike’s strategy with their...
by Eric Rodriguez | Mar 10, 2011 | Career
Fired for Facebook, by Eric Rodriguez Eric Rodriguez is the voice of The Millennial View here at Management Excellence. You can follow Eric on Twitter @mvieweric for more on the millennial perspective. I like many other Millennials love social media. If I didn’t have...
by Art Petty | Sep 22, 2010 | Management Innovation, Marketing
The new world of marketing frightens many experienced marketing professionals. For those accustomed to believing that they have some form of inalienable right to control everything that is said or published about their firm in the name of “managing the brand,” these...
by Art Petty | Mar 13, 2009 | Career, Marketing
This is a wake-up call to my mid to late 30 to 40 something (and older) contemporaries. It’s time to figure out what all the noise is about social media and how to leverage it for yourself, your career and your organization. It’s not going away. It may change and...
