by Art Petty | May 12, 2008 | Leadership
This month’s Harvard Business Review finally spoke to a long-standing question/concern that many of us in mid-career (read 40-something or older) have likely pondered: When will the generation that grew up on computers and video games learn to apply the unique...
by Art Petty | May 6, 2008 | Marketing
This post is certain to generate some controversy about a long-standing, big investment marketing tactic that I believe is increasingly irrelevant. At the worst, if you read this and at least think about scrutinizing your investment in this marketing approach,...
