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“If I had asked customers what they wanted, they would have said faster horses.”

by Art Petty | Oct 2, 2008 | Decision-Making, Marketing, Product Management, Strategy

Students of business history might recognize the quote above as coming from Henry Ford, the founder of Ford Motor Company and one of the early management innovators.  Mr. Ford’s quote raises a profound issue of when and how to listen to customers, or perhaps the...

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