We were in the early days of our trench warfare trying to save the company, so it was natural that we felt a kinship with the pilot and crew of the Belle. As we drank and watched, we began to discover business rules and management lessons within the war-movie plot. By the time we were done, we had Ten Rules of Management From The Memphis Belle. Then, Paul came up with an 11th. I cussed and said “you can’t just have an odd number like 11” - so we replayed the movie in our heads and thought of 9 more. And thus we discovered the 20 Lessons From The Memphis Belle. We had them printed up on little cards and handed them out to employees. We gifted them to strategic partners and customers. We printed them on posters and hung them in our offices. When we ran into a hard issue in the business we would refer to the Rules: more often than not there was a rule that was right on point. Each time we’d be amazed, but then we’d say: “Ah! The Rules know all!”