Seek Out and Win Those Customer Moments of Truth

It’s finally cycling season here in the Chicago area!  After a long winter of not taking my road bike into the shop for a tune-up , I recently rolled it in on a busy Saturday, when the owner and crew were fully engaged at a break-neck pace selling bicycles and writing...

Summer Jumpstart: Must Read Management Books

A few weeks ago, I published a post on “Jumpstart Your Marketing Reading to Restart Your Brain.” The post was ostensibly in response to my frustration over what I view as out-of-of-tune and out-of-touch textbooks that are used in college marketing courses. Ditto on...