by Art Petty | Oct 26, 2010 | Decision-Making, Marketing, Product Management, Strategy
The article, “The Felt Need” by Dan and Chip Heath in the November, 2010 issue of Fast Company is worth the price of the annual subscription for it’s reminder value alone. The Heaths tackle a topic that just about all of us involved in selling, marketing or strategy...
by Art Petty | Oct 25, 2010 | Career, Leadership, Leadership Caffeine, Management Innovation
Note from Art: application of the ideas in this post has been known to stimulate creativity in some office environments. In a limited number of cases, use of these ideas or concepts has caused distress mostly due to failure to properly follow instructions or, because...
by Art Petty | Oct 20, 2010 | Leadership, Management Innovation, Marketing, Product Management
Note from Art: my view to marketing comes from 2+ decades in B2B technology firms large and small, foreign and domestic, as well as 4-years working with small to mid sized manufacturing and service businesses. While your own environment may be different than the one I...
by Art Petty | Oct 19, 2010 | Career, Leadership, Leading Change
Have You Shared Your Expertise Today? I’ve had the great privilege this past year to work with a Fortune 50 company that is methodically conquering the retail world. Specifically, I’m working with a group of high-potential mid-level professionals all focused on...
by Art Petty | Oct 18, 2010 | Career, Leadership, Leadership Caffeine
I grew up to the refrain of “be a leader, not a follower,” and the drive to lead is part of who I am. Part and parcel of that has been a natural resistance through much of my early career to the notion that, “to be a good leader, you need to be a good follower.” For...
