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The Saturday Serial Number 1—Welcome to ACME John Anderson

by Art Petty | Feb 7, 2015 | Career, Leadership, Marketing, Product Management

The Saturday Serial is an on-going management and leadership story and case based on a fictional firm and fictional characters all dealing with very real challenges in leadership and management. The intent is to stimulate thinking and discussion in a format different...

Introducing The Saturday Serial—An Ongoing Management & Leadership Case

by Art Petty | Feb 7, 2015 | Decision-Making, Leadership, Management Innovation, Marketing, Product Management, Project Management, Strategy

A note from Art: I’ve long believed serials are great ways to share stories. Dickens published many of his works in serial format and the dockworkers were reputed to shout from the shore as ships arrived with the latest installment of The Old Curiosity Shop,...

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