by Art Petty | May 6, 2008 | Marketing
This post is certain to generate some controversy about a long-standing, big investment marketing tactic that I believe is increasingly irrelevant. At the worst, if you read this and at least think about scrutinizing your investment in this marketing approach,...
by Art Petty | Apr 24, 2008 | Product Management
It’s long been my opinion that the Product Manager has one of the tougher jobs in an organization (see my post: In Support of the Product Manager as MVP). This position is one of those "all of the responsibility with none of the power" roles that...
by Art Petty | Apr 4, 2008 | Leadership
From the same organization that brought you this enlightened sales manager and his timeless advice on how to prosper: "The only way that you will succeed on my team is if you are married to the job," and "The reason that I am not in any family vacation...
by Art Petty | Mar 8, 2008 | Marketing
I talk with a lot of marketing and sales managers and have spent most of my life working in these environments. In spite of the dramatic advancements in software tools available, I still find gaping holes in the way many sales and marketing organizations manage and...
by Art Petty | Feb 11, 2008 | Uncategorized
I don’t know too many Sales Managers that relish the opportunity to conduct performance reviews with their Reps. In fact, come to think about it, I don’t know too many Sales Managers that actually conduct performance reviews with their Reps. Unless you...
