by Art Petty | Jul 25, 2009 | Marketing
All across America, legions of streetwalkers (not that kind!) have been dispatched to your home to help you deal with the serious issue of your television service. Or is that your Internet service? Or your phones? Or your wireless phones? Or your toaster? Before you...
by Art Petty | Mar 31, 2009 | Marketing, Product Management
“Nobody Cares About Your Products (Except You),” is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. The most zealous anti-smokers...
by Art Petty | Jan 14, 2009 | Leadership
One of my favorite, provocative business thinkers, Gary Hamel, says what we’ve all been thinking about in his Wall Street Journal blog post, “Too Many Industries Suffering from Detroititis.” While the term “Detroititis” is not yet in common use, it isn’t hard to...
