by Art Petty | Jul 23, 2009 | Decision-Making, Leadership, Leading Change, Strategy
The old adage of “you get what you measure” is an old adage for a reason. It’s generally true. There was the sales manager who implored his team members to focus on finding new customers. The compensation plans were based on a single revenue number, and naturally the...
by Art Petty | Apr 15, 2008 | Leadership, Strategy
As a leader, imagine having a metaphorical tool at your beck and call that was capable of catalyzing action, focusing the collective energies of your team members and providing a greater sense of purpose to everyone around you. This tool is strategy and all too...
by Art Petty | Mar 8, 2008 | Marketing
I talk with a lot of marketing and sales managers and have spent most of my life working in these environments. In spite of the dramatic advancements in software tools available, I still find gaping holes in the way many sales and marketing organizations manage and...
