by Art Petty | Mar 18, 2011 | Leadership, Marketing
Note from Art: every week, I share three thought-provoking management posts for the week. Fair warning: I take a broad view of management, so my selections will range from leadership to innovation to finance and personal development and beyond. This week’s...
by Art Petty | Dec 27, 2007 | Marketing
Too many top executives in B2B organizations still equate the function and value of marketing with marketing communications. While the field of marketing has advanced considerably in the last two decades, the view that marketing equals leads, tradeshows, press...
