by Art Petty | Oct 20, 2010 | Leadership, Management Innovation, Marketing, Product Management
Note from Art: my view to marketing comes from 2+ decades in B2B technology firms large and small, foreign and domestic, as well as 4-years working with small to mid sized manufacturing and service businesses. While your own environment may be different than the one I...
by Art Petty | Jan 7, 2009 | Marketing
In prior posts…one in particular entitled, “Marketers, Are Trade Shows Extinct Yet,” I raised the ire of a fair number of marketers for expressing my belief in the demise of this ancient marketing tactic. After many lengthy discussions, a good friend and great...