by Art Petty | Dec 27, 2007 | Marketing
Too many top executives in B2B organizations still equate the function and value of marketing with marketing communications. While the field of marketing has advanced considerably in the last two decades, the view that marketing equals leads, tradeshows, press...
by Art Petty | Dec 13, 2007 | Leadership, Marketing
There are many good B2B Marketing Communications professionals and teams, but a few individuals and teams stand-apart from the crowd as great. While I suppose "great" is subjective, after working with and around many teams and professionals in 20 years...
