by Art Petty | Jun 9, 2008 | Leadership
One of the highlights of the past few months has been the opportunity to gain some early insight into the forthcoming new book, Tuned In, by Phil Myers, Craig Stull and David Meerman Scott. I'm excited about this book on a number of levels. In a...
by Art Petty | May 6, 2008 | Marketing
This post is certain to generate some controversy about a long-standing, big investment marketing tactic that I believe is increasingly irrelevant. At the worst, if you read this and at least think about scrutinizing your investment in this marketing approach,...
by Art Petty | Feb 28, 2008 | Product Management
A post by Steve Johnson at Pragmatic Marketing raises the issue of Product Managers/Marketers spending quality time in front of customers rather than hiding behind other less personal forms of information gathering. Surveys and phone interviews can be helpful,...
