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Hope Proved to Be a Bad Strategy for LUV—Lessons from the Southwest Airlines Debacle

Hope Proved to Be a Bad Strategy for LUV—Lessons from the Southwest Airlines Debacle

by Art Petty | Jan 4, 2023 | Art of Managing, Decision-Making, Leadership, Strategy

Southwest Airlines, Long a B-School Favorite For a couple of decades, Southwest Airlines was the business school case study of excellent management and people-focused leadership backed by brand-loyal customers who regularly sang the praises of this low-cost carrier....

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