by Art Petty | May 21, 2009 | Marketing
I was reminded yesterday of one of the fundamental failure points of many marketing and sales teams: lead management. This reminder was painful. I was meeting with some savvy people who drive leads for B2B firms and the topic of lead management practices came up...
by Art Petty | Mar 8, 2008 | Marketing
I talk with a lot of marketing and sales managers and have spent most of my life working in these environments. In spite of the dramatic advancements in software tools available, I still find gaping holes in the way many sales and marketing organizations manage and...
