by Art Petty | Aug 25, 2008 | Uncategorized
We delivered our oldest son to college on Friday and our high school senior survived (barely) the annual “first day of school picture” in our backyard this morning. I am busy preparing class materials for my Fall MBA courses and it feels like summer is...
by Art Petty | May 26, 2008 | Leadership, Marketing, Strategy
If you've ever worked in an organization or on a team that got caught up in the quest to create a new market you know that the experience is all consuming and exhilarating.While the all-new pure white-space scenario is elusive, a fair number of organizations...