by Art Petty | May 6, 2008 | Marketing
This post is certain to generate some controversy about a long-standing, big investment marketing tactic that I believe is increasingly irrelevant. At the worst, if you read this and at least think about scrutinizing your investment in this marketing approach,...
by Art Petty | Mar 8, 2008 | Marketing
I talk with a lot of marketing and sales managers and have spent most of my life working in these environments. In spite of the dramatic advancements in software tools available, I still find gaping holes in the way many sales and marketing organizations manage and...
by Art Petty | Jan 15, 2008 | Uncategorized
While I don’t know too many business leaders that look forward to a recession, I know a few strong leaders that do a remarkable job of working through them from a “glass is half-full” perspective. It’s not yet clear whether we are in or heading for a recession, but...
