by Art Petty | May 26, 2008 | Leadership, Marketing, Strategy
If you've ever worked in an organization or on a team that got caught up in the quest to create a new market you know that the experience is all consuming and exhilarating.While the all-new pure white-space scenario is elusive, a fair number of organizations...
by Art Petty | May 4, 2008 | Leadership, Project Management
Every Project Manager with a few years of experience under his or her belt can likely recall at least one example of a major project that lived on long after the plug should have been pulled and the project canceled. The best (or worst) examples are the...
by Art Petty | Apr 13, 2008 | Leadership, Project Management
One of the most common challenges for Project Managers and Engineering teams in new product development organizations is balancing the executive "time to market" mandate with good project estimation and risk analysis techniques. Many a project has...
by Art Petty | Apr 7, 2008 | Leadership, Project Management
I caught up with a great friend and long-time senior technical leader the other day over breakfast, and as I was regaling him with my new found interest in everything Project Management, he started laughing. It wasn’t just a chuckle. It was one of...
by Art Petty | Mar 8, 2008 | Marketing
I talk with a lot of marketing and sales managers and have spent most of my life working in these environments. In spite of the dramatic advancements in software tools available, I still find gaping holes in the way many sales and marketing organizations manage and...
