I’ve been mildly surprised that the book, Beyond Performance-How Great Organizations Build Competitive Advantage by Scott Keller and Colin Price, hasn’t commanded more attention in mainstream business circles. Perhaps we’ve grown numb to the almost endless number of books purporting to show us the way to sustained success. However, don’t let the existence of 25,000 or so books published on managing change during the past two decades, blind you to some of the important and data-backed conclusions of Beyond Performance. Here are some reasons why this may be one of the more important books you will read this decade: