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Marketers: 4 Ideas to Avoid Falling Victim to The Felt Need

by Art Petty | Oct 26, 2010 | Decision-Making, Marketing, Product Management, Strategy

The article, “The Felt Need” by Dan and Chip Heath in the November, 2010 issue of Fast Company is worth the price of the annual subscription for it’s reminder value alone. The Heaths tackle a topic that just about all of us involved in selling, marketing or strategy...

A Rave Against Miserable Customer Service, Lousy Leaders and Protectionist Policies

by Art Petty | Jan 14, 2009 | Leadership

One of my favorite, provocative business thinkers, Gary Hamel, says what we’ve all been thinking about in his Wall Street Journal blog post, “Too Many Industries Suffering from Detroititis.” While the term “Detroititis” is not yet in common use, it isn’t hard to...

The Last Yard: AT&T’s Failure to Fully Satisfy in Spite of A Competition Killing Product

by Art Petty | Dec 28, 2008 | Marketing

I suspect from the crowd at the Crystal Lake, IL AT&T store on the day after Christmas, that I was not the only person in America that had decided to surprise someone in their family with a new Apple 3G iPhone.  While I cannot be certain what it was like at the...

Leader, What Are You Doing to Improve Your Value Creation?

by Art Petty | Dec 26, 2008 | Leadership, Leading Change, Management Innovation

How much value are you creating as a leader? How much more value can you create? How are you supporting the ability of your customers (employees) to create value? Where should you improve to strengthen your value creation? What are your core processes as a leader? How...

Management Excellence Tips for Tough Times: Rethinking Customer Segmentation

by Art Petty | Dec 1, 2008 | Leadership, Marketing, Strategy

(Note from Art Petty: this is the first post at the new Management Excellence blog. If you are receiving this update via e-mail, please take the opportunity to visit the site and check out the new tools and resources.  And of course, the 160 plus posts on Best...
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