Note from Art: I blog here at Management Excellence as well as at The Balance ( where I serve as the management and leadership expert. This points you to a recent article of mine published at The Balance. 

In my Level-Up keynotes, I implore individuals to develop and execute a deliberate personal-professional brand strategy or risk ceding this important issue to others who do not have your best interests at heart. To do this, you must understand how others view you and you must frame and execute around the value proposition you want to be known for.

Check out my article at The Balance: “Seize Control of Your Professional Brand or Someone Else Will,” for a case study and some ideas you can put into play immediately.

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Art Petty is a coachspeaker and workshop presenter focusing on helping professionals and organizations learn to survive and thrive in an era of change. When he is not speaking, Art serves senior executives, business owners and high potential professionals as a coach and strategy advisor. Additionally, Art’s books are widely used in leadership development programs. To learn more or discuss a challenge, contact Art.

Art’s Management and Leadership Writing at The Balance

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