Can You Create A Mission-Driven Focus in a For-Profit Business?
Leaders from the top on down in Not-For-Profits hold an unfair advantage over their erstwhile counterparts in the For-Profit world. Managers in Not-for-Profit are driven by a powerful sense of purpose that delivers meaning and context for even the most mundane of activities. As one young Not-For-Profit manager in my recent Leadership Mastery workshop indicated, "I can't imagine not having the mission to inspire and energize me everyday." My question: Can For-Profit organizations replicate the motivational and contextual power of "The Mission" through other proxies like goals, strategies, bonuses and targets all focused around competitors, financials and metrics like market-share and compound annual growth rate?