Sales & Strategy Playbook: Competitor Acquired? It May Be a Gold-Plated, Gift-Wrapped Opportunity
In talking with a CEO friend running a smaller tech firm, he indicated that there is increasing buzz about various potential combinations and roll-ups that will impact his specific sector. He said this with a smile, and an interesting observation that “when my competitors are acquired, our business spikes and new opportunities are uncovered.” That's an Interesting way to look at the situation. I know a lot of people who fear the outcome of Competitor X merging with Firm Y.