Leadership Caffeine Podcast—Robbie Kellman Baxter on The Forever Transaction
Strategy and marketing consultant, Robbie Kellman Baxter joins Art Petty on the Leadership Caffeine Podcast to discuss her latest book, The Forever Transaction: How to Build a Subscription Model So Compelling Your Customers Will Never Want to Leave. If you are considering a shift to a membership model, Robbie's great book is an essential guide to succeeding with this transformation.