Cover art for Leadership Caffeine PodcastFor many of us, the idea of “self promotion” is uncomfortable. The concept conjures images and memories of famous a**-kissers we’ve known and not liked, and many of us firmly believe that our work speaks for itself.

Unfortunately, good work alone is not always enough to stand-out from the crowd. In a noisy, competitive workplace, where others choose us for big projects and new opportunities, finding a way to stand-out…while not becoming one of those aforementioned obnoxious characters, is a fact of life.

Joel Garfinkle, a leading executive coach, speaker and author, offers some excellent and practical guidance for all of us on this important but awkward topic in his latest book, Getting Ahead-Three Steps to Take Your Career to the Next Level.

Joel through his book and this fun and engaging interview, helps us focus in on three key areas: perception, visibility and influence (PVI), in pursuit of getting noticed, building a strong value proposition/brand and extending our reach and impact. Learning the PVI model is worth the price of admission both to the podcast and this extremely helpful and engaging book. Enjoy!

About Joel Garfinkle:

Joel Garfinkle helps his executive and corporate coaching clients become effective and influential business leaders. He helps them achieve career advancement, gain promotions, and earn the respect of upper management by proving themselves to be highly capable leaders. You can learn more about Joel, his services and other books and resources by visiting his website.

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Art Petty is a Chicago-based management consultant focusing on strategy and leadership development. Art regularly speaks on innovation in management and leadership, and his work is reflected in two books, including the recent, Leadership Caffeine-Ideas to Energize Your Professional Development. (download a free excerpt at Art’s facebook page.)

Art publishes regularly at The Management Excellence blog at

Prior to his solo career, Art spent 20+ years leading marketing sales and business units in systems and software organizations around the globe. You can follow Art on twitter: @artpetty and he can be reached via e-mail at [email protected]