Post number 1 in this series focused on the behaviors that often stifle the pursuit of moving into a new area while sustaining the legacy business. In this post, we look at 8 behaviors and approaches that YOU and your management counterparts directly control that contribute to success with this challenging endeavor:
Chances are your organization has plans to “change” and as part of your strategy, you have the challenge to identify and capitalize on new sources of growth. Those concepts make for pretty slides and create head-nodding executive and boardroom presentations. Actually doing the work is as I’m sure you know, far from simple. Here are some thoughts on the challenges to move into new growth categories while fighting the gravitational pull of the past:
Organizations of all sizes and types, from high tech to manufacturing and not-for-profit, struggle with a common dilemma...how to escape the pull of the past as they look forward into a fast-changing and very different world. Geoffrey A. Moore, the renowned high-tech strategist and author, perhaps best known for his book, Crossing the Chasm, a guide to helping firms move from early adopters across this fateful and often fatal canyon, is back with his latest book, Escape Velocity-Free Your Company's Future from the Pull of the Past. In the book, Moore tackles this tough topic of moving beyond successes of the past towards new generations of offerings and growth.