Why Sales Managers Shouldn’t Hate Performance Reviews
I don't know too many Sales Managers that relish the opportunity to conduct performance reviews with their Reps. In fact, come to think about it, I don't know too many Sales Managers that actually conduct performance reviews with their Reps. Unless you count the token compliance that a few accommodate through a "half-hearted, fill out the form to get HR off my back" approach that some Managers confess to employing. That's too bad, because all parties involved are missing out on valuable conversations that can contribute to the growth of the business, the strengthening of the sales bench and the development of sales superstars.