There are more than a few reasons your firm or industry won't make it through the next decade. While you won't derail or defuse the power of the many disruptive market forces swirling in our world, it's the lack of imagination for harnessing these forces that may ultimately relegate your firm to the business history books. Ironically, imagination may be the most controllable and most important of the tools you need to survive and even thrive in this world.