We invest a great deal of time talking and writing and preaching about change. We discuss resistance to change, fear of change, our own need for personal change and the challenges that organizations face when it comes to embracing change. We're not very good at changing, but we sure like to talk about it.
There is a fascinating article on Change Management in a recent issue (Issue 2/2009) of the McKinsey Quarterly (subscription required) by Carolyn Aiken and Scott Keller, entitled: “The Irrational Side of Change Management.” And while much has been written over the years on this important and vexing topic, the authors offer some insights and ideas that they describe as counter-intuitive, but potentially helpful in improving your odds of success with these initiatives. This article alone was for me worth the hefty annual subscription price.
Something’s gone horribly wrong with our pre-established convictions and our comfortable understanding of the old rules of business and management. There was no memo. The new rules are not written in stone anywhere, and in fact they are changing so quickly, that by the time you understand and write them down, they’ve changed yet again. Heck, a good number of firms and leaders never optimized under the old rules, and now look at what they are facing! It's time to overthrow the archaic, dysfunctional leadership and management practices of the past!
It’s an exciting time to be leading as the pendulum seems to be swinging away from a style of leading and working that minimized the value of the individual to one that emphasizes empowerment, creativity and the freedom for groups and individuals to think and act. It’s hard to imagine a future where this formula does not produce winners.
It takes no management skill whatsoever to spend a fortune building up clicks and it definitely takes no skill to slash budgets, cut headcount, freeze programs and hunker down and wait out the storm. It does take remarkable management courage and skill to run against the crowd and conventional wisdom by investing in strategic initiatives and talent during tough times and resisting the temptation to chase mythical fortunes during boom times.
Perhaps it is human nature, but we tend to eschew change either in our personal habits or in business settings until we are faced with mortality. In organizations, most significant change occurs during times of crisis when the threat of extinction sufficiently motivates individuals and groups to consider changing long-standing ways of doing things. The crisis brings into stark focus the fact that it is easier and less costly to accept or embrace change than it is to suddenly become extinct. Unfortunately, by the time this clarity is achieved at the top leadership levels, it is often too late.
The survey of Fortune 500 employees offered an interesting insight into what your employees might really be thinking while you as a leader are delivering yet again, another of your famous “take risks, innovate, create and you are empowered” pep talks. The survey results said that 79% of respondents understood that they were accountable for “taking initiative and bringing about change,”40% of the respondents indicated: “they do not believe that they can make a personal contribution.”
